BMI incorrectly measures black women's bodies due to their 32+ thresholds.
This causes inaccurate health information. Introducing 32Plus, a platform
that gives black women information about their bodies and to understand
their bodies beyond their measurements.
CONCEPT: Black women bodies are more than their measurements.
~ Daily inspirational videos
~ Body positivity workshops
~ Support groups / Community
~ Discussion boards
~ Weight tracking
32Plus places ads on
Hulu that prompts users of the app to
participate in discussions related
to what they are watching.
Ad Copy: Sheila's weight loss and confidence are being discussed
the app. Join the discussion now.
The 32 Plus keyboard extension offers users animated brand stickers and gifs.