32 Plus

BMI incorrectly measures black women's bodies due to their 32+ thresholds.
This causes inaccurate health information. Introducing 32Plus, a platform
that gives black women information about their bodies and to understand
their bodies beyond their measurements. 

CONCEPT: Black women bodies are more than their measurements.

APP

Key features:

~ Daily inspirational videos
~ Body positivity workshops

~ Support groups / Community  
~ Discussion boards

~ Weight tracking

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EXPERIENTIAL

32Plus places ads on
Hulu that prompts users of the app to
participate in discussions related
to what they are watching. 

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Ad Copy: Sheila's weight loss and confidence are being discussed
the app. Join the discussion now. 

SOCIAL

The 32 Plus keyboard extension offers users animated brand stickers and gifs.

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32 PLUS ANIMATED STICKERS

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INSTA FILTER

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Awareness Ads

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STYLE GUIDE

COLORS

FONTS

LOGO

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Created w/
Charleen Martins Lopes

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art director & tennis freak