More Than Measurements

32PLUS

BMI incorrectly measures black women's bodies due to their 32+ thresholds. This causes inaccurate health information. Introducing 32Plus, a platform that gives black women information to understand their bodies beyond measurements. 

Credits:
UX/UI: 
Charleen Martins Lopes
AD & CW: Robin Richardson
 

APP

Key features:

~ Daily inspirational videos
~ Body positivity workshops

~ Support groups / Community  
~ Discussion boards

~ Weight tracking

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RICH MEDIA

32Plus places ads on Hulu to prompt users of the app to participate in discussions related to what they are watching. 

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Ad Copy: Sheila's weight loss and confidence are being discussed on
the app. Join the discussion now. 

The 32 Plus keyboard extension offers users animated brand stickers and gifs.

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ISO FEATURE

32 PLUS ANIMATED STICKERS

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INSTA FILTER

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PRINT AWARENESS ADS

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STYLE GUIDE

COLORS

FONTS

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LOGO

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art director & tennis lover