More Than Measurements
BMI incorrectly measures black women's bodies due to their 32+ thresholds. This causes inaccurate health information. Introducing 32Plus, a platform that gives black women information to understand their bodies beyond measurements.
UX/UI: Charleen Martins Lopes
AD & CW: Robin Richardson
~ Daily inspirational videos
~ Body positivity workshops
~ Support groups / Community
~ Discussion boards
~ Weight tracking
32Plus places ads on Hulu to prompt users of the app to participate in discussions related to what they are watching.
Ad Copy: Sheila's weight loss and confidence are being discussed on
the app. Join the discussion now.
The 32 Plus keyboard extension offers users animated brand stickers and gifs.