A Taste of the South

CHEERWINE

Cheerwine is a rarity. So when you take a sip of something as distinctly and uniquely southern as Cheerwine, you feel like you’ve been invited to the table. Like you’ve been introduced to the South. 

Credits:
Copywriter: Monica Roebuck
Art Director: Robin Richardson



 
 

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EXPERIENTIAL

Cheerwine will partner with Waze to direct people to the nearest highway rest area. At the rest area will be a “Sit A Spell" station designed like
a general store. The experience allows drivers to relax with a Cheerwine just like a real Southerner would.

 

Users will also have the option to receive  navigation guidance from a Southerner. 

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PRODUCT

Cheerwine creates a Crock-Pot and cookbook to give people a taste of the South. 

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SOCIAL

ROBIN R.
RICHARDSON

art director & tennis lover