A Taste of the South
Cheerwine is a rarity. So when you take a sip of something as distinctly and uniquely southern as Cheerwine, you feel like you’ve been invited to the table. Like you’ve been introduced to the South.
Copywriter: Monica Roebuck
Art Director: Robin Richardson
Cheerwine will partner with Waze to direct people to the nearest highway rest area. At the rest area will be a “Sit A Spell" station designed like
a general store. The experience allows drivers to relax with a Cheerwine just like a real Southerner would.
Users will also have the option to receive navigation guidance from a Southerner.
Cheerwine creates a Crock-Pot and cookbook to give people a taste of the South.