The Brief: Create an outdoor community activation that gives people the tools they need to thrive and stay resilient on the path of life's ups and downs.
The Insight: The path to resilience is a journey. Those on that journey will need a sign or two.
The Idea: Create custom park signage directing people along a path of resilience throughout four parks with walking and hiking trails.
The Execution: Custom signs placed throughout Gwinnett County parks. Signs include: a campaign info sign at the park entrance, free-standing directional arrow signage indicating activity locations, two activity prompts, one conversation starter plaque, and medallion directional signage. The signs have a QR code that will link to the S4L Raising Resilience website and five video exercises on calming your mind and being present.
My Role: Concept, art direction, casting, audio production, and design.