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Voya Finanical

Don't Leave it to Chance

Mike Hanley, Group Creative Director
Robin Richardson, Senior Art Director
Mike Simms, Senior Copywriter

Brief: Create a “Love” campaign for Valentine’s Day by reframing bathroom cleaning as an act of romance, positioning Brilliant Bath and Mold & Mildew as upgrades for the Conscious Cleaner.

Solution: We launched Love Language, reframing cleaning as a romantic gesture. I designed and styled a modern bathroom set for a photoshoot that positioned CLR as the mood-setting upgrade.

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