Tiny House Giveaway
The Brief: Generate buzz and excitement for the Georgia Lottery's tiny house giveaway.
The Insight: Tiny homes are often personalized and transformed to whatever someone wants it to be.
The Idea: When you can win a Tiny Home, it can be anything you need it to be.
The Execution: Create a :30 long-form commercial spot.
My Role: Concept, art direction, props, styling, creative direction on shoot day, and post-production.