Wandertrust

the problem

survey commissioned by Intrepid Travel

revealed that 73 percent of respondents

worry about safety while traveling alone.

the solution

Introducing Wandertrust, an app that supports

travelers with situational awareness lessons, a

safety product box and a traveler's network to

offer a safer experience and peace in solo traveling.

how it works

Once a traveler books with Airbnb, they are prompted to use the

Wandertrust app extension. The app offers daily reminders, safety

tips, cultural information, and four situational awareness lessons

with a short, interactive quiz that allows users to earn badges.

the badges

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surprise & delight box

As a special incentive to the users who complete the interactive quizzes will

receive a surprise and delight box. The box contains items that'll help them have a

safer trip. These items include a waterproof passport cover, date rape test coasters,

an international SIM card, a hidden compartment belt, and a water tumbler.

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goodie box

As a special incentive to the users who complete the interactive quizzes will

receive a goodie box. The box contains items that'll help them have a safer trip.

These items include a waterproof passport cover, date rape test coasters,

an international SIM card, a hidden compartment belt, and a water tumbler.

digital

instagram campaign

Instagram posts with the #solotravel hashtag total 5.2 million as of 2020. 

Wandertrust will create sponsored posts on Insta to gain more awareness.

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facebook & tinder posts

Wandertrust will meet solo people where they are,

on Facebook changing their relationship status and

on Tinder while they're swiping for their next boo.

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awareness stunt

Wandertrust will create a special Instastories filter that doubles as submissions for a free trip. The trip will include an Airbnb rental, experience, and full access to the Wandertrust app. The potential winner will have to state why they love the idea of a peaceful solo trip and post it.

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design system

art director & tennis freak