Serve Up

The Brief: Show how Sanderson Farms champion home cooks using five new chicken recipes. 

The Insight: Chicken is not only what you make but how you serve it.

The Idea: Show the versatility of Sanderson Farms' chicken recipes making them perfect for any occasion.

The Execution: Created colorful monotone tablescapes that compliment the recipes and various occasions for social posts.

My Role: Concept, art direction, props, styling, creative direction on shoot day, post-production, retouching notes, social execution, and design.