top of page

Valvoline Instant Oil Change

Summer Drives Start Here

Dustin Joyce, Group Creative Director

Robin Richardson, Senior Art Director

​Alan Helgeson, Creative Director

Salvador Noriega, Senior Copywriter

David Gibson, Creative Direction

Rachel Harris, Art Director

Brief: Develop a summer social campaign that proves VIOC keeps drivers road-ready during peak travel season.

Solution: We used playful, AI-built “joymobiles” as bold visual metaphors for summer destinations, pairing each one with a clear benefit to show drivers that VIOC is committed to getting them on the road quickly, easily, and confidently.

VALV-Social-Brand-PopInForSavings-Static Pop-9x16.png
VALV-Social-Brand-SitBackAndSave-Static Boat-9x16.png
VALV-Social-Brand-RedWhiteBoom-Static Pop-4x5.png
VALV-Social-Brand-RelaxAndRecoup-Static Boat-4x5.png
Social Static Version Two Flamingo 4_5.png
Social Static Version Three Grill 4_5.png
Social Static Version One Hotdog 4_5.png

Summer-Scented Car Air Fresher

Front.png
Back.png
bottom of page