Voya Finanical

Winter Wonderdrives

Robin Richardson, Senior Art Director

Dustin Joyce, Group Creative Director

Alan Helgeson, Creative Director

Salvador Noriega, Senior Copywriter

David Gibson, Creative Direction

Rachel Harris, Art Director

Brief: Create a winter campaign that reinforces VIOC as the trusted partner for harsh-weather driving.

Solution: We reframed winter driving as part of the magic of the season and positioned VIOC as the stop that keeps the journey smooth and stress-free.