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Voya Finanical

Don't Leave it to Chance

Mike Hanley, Group Creative Director
Robin Richardson, Senior Art Director
Mike Simms, Senior Copywriter

Brief: Create content that encourage people to choose their workplace benefits with clarity and confidence, not guesswork.

Solution: We visualized the randomness of guessing and “leaving it to chance” through playful, relatable scenarios, then redirected viewers toward informed decision-making of their benefits.

:60s Web Video ~ Dartboard

:60s Web Video ~ Coin

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