73 percent of travelers worry about safety while traveling alone. Introducing Wandertrust, a
sub-brand of Airbnb that supports travelers with situational awareness lessons, and a safety product box that'll offer a safer travel experience and peace of mind.
CONCEPT: When you are safe you have peace of mind.
HOW IT WORKS
Once a traveler books with Airbnb, they are prompted to use the Wandertrust app extension. The app offers daily reminders, safety tips, cultural information, and four situational awareness lessons, with a short, interactive quiz game that allows users to earn badges.
TRAVEL GIFT BOX
People who complete the interactive quizzes will receive a travel gift box. The box contains items that'll help them have a safer trip. These items include a waterproof passport cover, drug drink test coasters, an international SIM card, a hidden compartment belt, and a water tumbler.
AWARENESS STUNT/ INSTA FILTER
Wandertrust will create a special Instastories filter that doubles as submissions for a free trip. The trip will include an Airbnb rental, experience, and full access to the Wandertrust app. The potential winner will have to state why they love the idea of a peaceful solo trip and post it.