Don’t Leave it to Chance

The Brief: Create a range of social content that can help people be more informed about workplace benefits and how they work together.

The Insight: Many people don't know their best options when it comes to workplace savings and benefits. So they just guess.

The Idea: Showcase how these important decisions on savings and benefits are made by mere chance.

The Execution: Create 60-second videos and social stories for Instagram.

My Role: Concept, art direction, props, styling, creative direction on shoot day, post-production, retouching notes, social execution, and design.