Don’t Leave it to Chance

The Brief: Create a range of social content that can help people be more informed about workplace benefits and how they work together.

The Insight: Many people don't know their best options when it comes to workplace savings and benefits. So they just guess.

The Idea: Showcase how these important decisions on savings and benefits are made by mere chance.

The Execution: Create :60 long-form videos and social stories for Instagram.

My Role: Concept, art direction, props, styling, creative direction on shoot day, post-production, retouching notes, social execution, and design.

Feels Like the Fourth of July

The Brief: Help The Home Depot tap into the feeling of summer with seasonal savings on home decor. ​
The Insight: The holiday brings friends and family together to celebrate, relax and enjoy the fruits of our labor.​
The Idea: The 4th is more than a holiday, it’s a celebration to enjoy your summer doing. 
The Execution: Create a :30 video, a :15 video, and two of the brand's first-ever Tiktoks.
My Role: Concept, art direction, casting, props, styling, creative direction on shoot day, post-production, retouching notes, social execution, and design.

Feels Like the Fourth of July

The Brief: Help The Home Depot tap into the feeling of summer with seasonal savings on home decor. ​
The Insight: The holiday brings friends and family together to celebrate, relax and enjoy the fruits of our labor.​
The Idea: The 4th is more than a holiday, it’s a celebration to enjoy your summer doing. 
The Execution: Create a :30 video, a :15 video, and two of the brand's first-ever Tiktoks.
My Role: Concept, art direction, casting, props, styling, creative direction on shoot day, post-production, retouching notes, social execution, and design.

KelleyBaked 2.0

The Brief: Get holiday hosts to see HoneyBaked as a great versatile and elevated choice across the holiday season.​
The Insight: The holiday season consists of several parties & occasions needing various foods for celebration. If you aren’t a top chef it can lead to a season of kitchen chaos.

The Idea: Showcase the holiday's kitchen fails, juxtaposed with tantalizing glimpses of HoneyBaked meals, to show how much better it can be when you serve HoneyBaked.
The Execution: Create a :30 video, three social videos, and social static posts.
My Role: Concept, art direction, casting, props, styling, creative direction on shoot day, post-production, retouching notes, social execution, and design.

**2022 Gold ADDY Award**

:30s Commercial

Social Videos

Static Social Posts

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art director & tennis lover